April 12, 2010


I just received an interesting phone call from Apple.  (…that my iPhone kept dropping the call, thanks AT&T, is a different matter entirely…)  It turns out that Horn and Slasher are not going to be approved as Universal builds for the iPad.  Apparently there is a higher bar for entry when targeting the iPad.

The Apple representative was very nice and pleasant to converse with, so I enjoyed the call.  He gave some reasons why the new level of entry is being required, one of them citing that some people have a business model of making simple do-nothing apps and hoping that enough people will spend $0.99 to rake in the dough.

Once again, Apple has shown how unfriendly it is toward developers.  Why should Apple care what someone else’s business model is?

I’ve been debating this for a while now.  I actually almost talked myself out of it since the iPad launch went mostly without a hitch and I was happy.  But the phone call stopped me in my tracks and pushed me over the ledge the other way.  Going forward, I refuse to develop any more apps for the iPhone / iPod Touch / iPad.  As fun as the platform is, I just cannot bring myself to support a model where my work never sees the light of day due to the fanciful whim of Apple.

I won’t pull my existing Apps down from the store, but neither will I enhance them or create new ones.

That’s it.  Game over.  I’m done.  Who knows, maybe I’ll change my mind one day, but it’d have to take a really amazing App idea.  Or it’d take Apple changing their mind.  Yeah, I know, don’t hold my breath on that one…